Equiniti saw the opportunities linked to the three dimensional (3D) aspect of AR for opening up new channels of communication and getting people’s attention in a crowded environment of competing messages.
Equiniti showcased the capability at its Employee Services Forum in September 2015 and received an immediate positive response from many clients.
A number of industries have already adopted AR; for example, in the car industry, Audi launched its first AR application in 2011, which allows users to preview cars with AR apps. In the retail industry, House of Fraser introduced shoppable windows for Black Friday in 2015 to help customers avoid the inevitable queues.
App users scanned a vinyl shape within the glass of the shop window to receive a list of the Black Friday deals and then collected items instore, thereby successfully merging an online experience with an instore one.
Snapchat, currently one of the most popular social media channels amongst young people, uses AR for its facial-tracking software, which detects a user’s face and overlays different masks for comic effect.
By embedding this technology within the users’ environment on either a smartphone or tablet, employers can take advantage of a new and contemporary channel to deliver communications to the end user, where they can access it easily, understand any choices and take action. This can help underline an employer’s commitment to online and social media channels in the workplace.
AR can bring the sometimes dry topic of employee savings plans and benefits to life for employees and is a key driver in maximising take-up of such schemes. In the same way that the retail industry is using this incredibly flexible platform to blend across online and offline customer experiences, employers too can create seamless, multi-channel communication programmes using AR and traditional print and online communications, at minimal cost.
Watch this space
The likelihood of this technology permeating the work environment to enrich employee interaction will increase as businesses are challenged with developing leaner, more flexible work environments that align to strategic goals.
With market research indicating that as many as 2.5 billion AR apps will be downloaded onto smartphones and tablets by 2017, this could be the advent of another wave which takes us to a new dimension – literally!
Equiniti will continue development of its EQ Strata technology and lead the way in transforming how employees are informed about work-related savings schemes using AR. There are already plans in delivery to extend into related employee benefits with a number of exciting developments being introduced.
The Augmented Reality solution from Equiniti added an exciting new dimension to our communications which helped us to reach the breadth of our employee base both effectively and efficiently.
Watch this video to see how Equiniti is using Augmented Reality to bring materials to life.